Ageing Well Together is a collaborative campaign to increase older residents’ awareness of physical activity opportunities and encourage them to try a new session.
Targeting residents aged 65+ the campaign has been developed using local insight, talking to real people about their relationship with physical activity. The campaign will utilise the Active Bucks brand and is funded by Buckinghamshire County Council.
How you can get involved
If you deliver activity to older people in Buckinghamshire…
Add details of your activity sessions to the Active Bucks activity search. This activity search is where all the promotion will direct residents to, so you can benefit from FREE promotion, and hopefully new participants just by ensuring your activity details are included.
Click here for instructions of how to submit your session details to Active Bucks.
If you work with providers who deliver sessions to older people in Buckinghamshire…
Encourage providers you work with to add their sessions to the Active Bucks activity search. It’s free to do and they can benefit from free promotion and potential new participants.
We’ve written a template e-mail about the campaign so you can send straight out to the providers you work with.
Click here for the template copy you can send straight to providers you work with.
If you communicate with older people living in Buckinghamshire…
Please help us spread the message. We want as many older people in Buckinghamshire to experience the campaign and feel encouraged to try a new activity.
We’ve developed a toolkit of promotional material you can use across your communication channels to help spread the message.
Click here to access the promotional toolkit.
If you’d like more information, or to discuss a bespoke opportunity around the campaign, please contact Chris Gregory firstname.lastname@example.org or call 01296 585069.