Ageing well together promotional toolkit

Ageing Well Together is a collaborative campaign to increase older residents’ awareness of physical activity opportunities and encourage them to try a new session.

Targeting residents aged 65+ the campaign has been developed using local insight, talking to real people about their relationship with physical activity. The campaign will utilise the Active Bucks brand and is funded by Buckinghamshire County Council.

Please use the toolkit below to engage local residents.


Website copy
410 words explaining the campaign, perfect for your website.
Click here to download website copy.


Newsletter copy
218 words providing an introduction to the campaign and call to action. Pop in your newsletter with one of the older adult images.
Click here to download newsletter copy.


Team briefing
The team you work in could be the best ambassadors for this campaign, particularly if they have frontline contact with residents. Share this message with them so that they are up to speed on the campaign and how they could help.
Click here to download the team briefing.


Councillor briefing
Councillors have the ideal opportunity to talk directly to residents and encourage them to try local activities. Share this message with them so that they know what the campaign means for their constituents and how they could help.
Click here to download the Councillor briefing.


Social media messages
These are a combination of messages designed to engage older adults and messages aimed at residents who might have older neighbours or relatives. There are messages for Facebook and Twitter, both with accompanying images. The messages are in an excel spread sheet.
Click here to download social media messages.


Social media images
These images can be scheduled alongside the messages (above) or with your own message. Versions for Facebook and Twitter.
Click here to download social media images.


Images of older adults being active
We’ve got some great images to back the campaign, feel free to use them as you wish. Some are from photo shoots we arranged with local residents specifically for this campaign and others are royalty free stock images. Click the image below to download.


Table tennis 


Content for digital screens
A4 landscape PowerPoint slides available for use on digital screens for waiting areas. If you require versions in different dimensions, please contact Kirsty on e-mail
Click here to download A4 PowerPoint slides.


We’re created posters to promote the campaign. These will be distributed across Buckinghamshire  in Libraries, GP surgeries and community centres. You can request hard copies of these posters by e-mailing or download electronic copies.
Click here to download electronic versions of the posters