Our approach

Improving lives through physical activity and sport

We want to improve lives through physical activity and sport by reducing the number of inactive residents in Buckinghamshire and Milton Keynes.


Key challenges across Buckinghamshire and Milton Keynes are created by the geography of the area and the changing population.  The challenges include an increasing ageing population, growing inequalities and rural deprivation, increasing poor mental health and large scale housing growth.  We believe physical activity and sport can improve lives and help reduce the pressure on local health, housing, social care and community services.

Ageing population
Buckinghamshire has an ageing population, with those aged 65+ set to increase by 30% in the next 10 years.  Milton Keynes has the fastest growth projected for the 65+ age group.  The 65 to 75 year olds are projected to increase by 44% from 25,600 to 36,900 between 2015 and 2026.

Inequalities and rural deprivation
Milton Keynes has a higher level of deprivation than Buckinghamshire and has 21 LSOA ranked in the top 20% IMD nationally; it also has the highest levels of inactivity across the Leap area and stark inequalities between with life expectancy varying by 5 years from ward to ward.

For Buckinghamshire if you couple the inequalities with the fact Bucks is rural and the reduction in Local Authority services such as public transport mean we have increasing levels of rural isolation and deprivation.

It is only when looking below district level that these areas and inequalities across the districts are clear.  For example, life expectancy is almost 8 years lower in deprived areas such as Castlefield compared to Gerrards Cross.  Data also suggests that in Buckinghamshire over 1,400 people are using foodbanks; an increase of 50% compared to 2015.

Mental wellbeing
According to the Annual Population Survey (2015), residents in South Bucks and Aylesbury Vale have higher levels of anxiety, compared to the national average.  The survey also highlighted that minority ethnic groups had lower scores than their white counterparts on all areas of personal wellbeing in the Annual Population Survey.  Milton Keynes has seen an increase of 45% in hospital admissions due to substance abuse and a 40% increase in hospital admissions amongst 10-24 year olds for self harm since 2013; reported as the highest proportionally in England.

Large scale housing growth
For Buckinghamshire, the total population in 2025 is expected to have increased by approximately 40,000, from 2015 (an increase of 7.7%, at a rate of 2,139 per year). The predicted growth is expected to attract predominantly the 40-45yr population.

Milton Keynes has similar challenges around growth and is striving to become a healthy city where people will move to and stay.  Milton Keynes is one of the fastest growing Local Authorities in England and grew 3.7% between 2011 and 2014, with the 65+ population growing proportionally by 16%.


Our work will be guided by three key principles:

  • Reaching the right people
  • Broadening our partnerships
  • Improving places and spaces to be active

Click here to find out more about our key principles.


Strategy image showing our key themes. Reaching the right poeple, broadening our partnerships, improving places and spaces.


If you can help us improve lives through physical activity and sport please get in touch.
Contact Chris Gregory via e-mail or call 01296 585069