On the 29th August, Sport England launched a new national campaign in partnership with the Richmond Group of charities. We Are Undefeatable aims to help people with long-term health conditions build physical activity into their lives, in a way that their condition allows, and to celebrate every victory big or small.
The campaign seeks to inspire, reassure and support people to be active by showing others living with a variety of conditions – both visible and invisible – on their own journeys to being active, in a way that suits their needs.
The campaign is backed with expertise, insight and National Lottery funding from Sport England. The agency who worked with Sport England on This Girl Can have been involved to help shape and deliver this campaign.
This is an initial 6 week campaign period, but will be part of an 18 month programme of promotion.
Active Partnerships are playing a key role to help land this campaign locally and we are engaging with health partners, local branches of charities and organisations working on the ground to engage with the campaign and promote it.